I was asked today by some students what the difference was between Comparing Exchange Rates and Exchange Rate comparison. These guys are studying marketing and we advertise on Google, Bing and Yahoo search engines using both these headlines.
The difference in my mind is that the first [comparing exchange rates] refers to comparing many different currencies. Any adverts we run relating to this emphasis breadth of the service we offer fro the most common currencies such as Euro and US Dollar to the more obscure African, South American and Asian currencies that less suppliers stock.
The latter phrase [exchange rate comparison] we use to emphasis the depth of our comparisons and the number of suppliers we attempt to feature for any specific currency. Right now for the Euro and US Dollar we have 30 providers from online specialists to Supermarkets, travel agents and high street banks.
The perfect solution that we are looking for is to have every supplier available for every currency but that simply isn’t going to happen because a great many suppliers only stock the most common currencies and not every currency is allowed to be traded in this way. There is another problem we have to deal with as well. We can only compare the rates from companies that want to be shown on our tables. There are a lot of big names in the high street that do want to have a direct and simple one to one comparison done as they will not come out looking so good when you show them directly against their competitors.
So what we are left with is the best possible solution given the number of suppliers we are allowed to compare and the connencies you are allowed to buy. Our job then is to present that information in the easiest form that we can for you to make your choices.
You may well have noticed our new look. Our previous site was four years old and it was time for a bit of a revamp. We would love to hear what you think of it and if there is anything else we can do to help you get the best deal on your travel money.